Books by Clarity Coaching’s Shawn Brodof

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What's in a Name? Business Coach or Business Consultant?

March, 2011

As a business coach, I am often mistaken for a business "consultant". I am quick to make the distinction of the stark contrasts between the two professions.

Before I dive into the differences between the professions, it is important to note that they do have at least one thing in common: both business consultants and business coaches are agents of change. They have been hired to help move an individual, group or company from where they currently are to where they want to be. The differences lie in the inherent relationship between the client and the consultant/coach and the tactics used to achieve change. Click here to read the entire article.


Seven Lessons That Entrepreneurs Can Learn From NASCAR Champ Jimmie Johnson

December, 2010 & January 2011

Jimmie Johnson recently won his fifth consecutive NASCAR championship. For those of you who do not follow NASCAR, consider this; only three other professional teams have won five consecutive championships - the New York Yankees, the Montreal Canadiens and the Boston Celtics (they won eight in a row). That is pretty good company! Reprinted with permission in January 2011 Charlotte League of Businesses Magazine. Click here to read the entire article.


What is The Termite Effect December, 2010

What do business mistakes have to do with termites? More than you may think!"The Termite Effect" refers to the impact that many common business mistakes have on businesses, entrepreneurial ventures, management teams and on the careers of sales professionals. Click here to read the entire article.


What Makes a Great Business Coach December, 2010

Business owners tend to harbor a feeling that they live on an island due to the nature and number of roles and responsibilities that they must fill within their organization. A great business coach acts as a bridge for their clients. Rather than "a bridge to nowhere", a great business coach builds a bridge to clarity.
Click here to read the entire article., October, 2010

Critical Stay-Focused Steps to Ensure Startup Success

How to Become a Master Networker July, 2010

A wise man knows everything but a shrewd man knows everyone.

I equate networking activities with running for office. Instead of securing votes, you are securing relationships. Just like a politician running for office, you, as the owner of a business, are always on stage, always networking, always building relationships, always building your network.
Click here to read the entire article.

The Lost Art of Listening May, 2010

Listening is an art. It is an art that, for the most part, has been lost in society today. In business and in your personal life being a poor listener can have some devastating effects. As part of my business, I network A LOT – Chamber of Commerce events, networking groups, civic organizations, referral groups, etc and it is readily apparent that listening is a skill that seems to deteriorate with each passing day.
Click here to read the entire article.

Are You Organized? March, 2010

When I was a child I wanted to grow up to be a "fireman". Little did I know that when I became a business owner and entrepreneur that I would spend the majority of my time fighting fires. If you operate your own business, more than likely, you can relate to this. Let's face it, running a business is NOT easy and it requires skills that many of us do not possess naturally.

Click here to read the entire article.

Business Today, November, 2009.

Staying in Business: If you make a mistake, you can fix it.


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Twitter The Termite Effect by Shawn Brodof The No Regrets principle Pritical Thinking - The Lost Art of Critical Thinking  and Common Sense in Politics and Public Policy