Books by Clarity Coaching’s Shawn Brodof
to Market Effectively to Your Existing Customers
This workshop examines why is it important to market effectively
to your existing customers.
There is ample evidence that focusing on your existing customers
pays huge dividends. So why is it a lost art? Consider this:
According to the Harvard Business Review, increasing customer
retention from 10% to 15% can double revenue.
The Customer Service Institute reports that it costs five times
more to gain a new client than to keep an existing one.
Our discussion includes a look at the revenue and cost implications
of focusing on your existing customer base. In addition the workshop
offers methods to develop a contact management system to aid in
the management of your communication with your existing customers.
Contact us for more details or to book us to present How to
Market Effectively to Your Existing Customers at your next
staff meeting, professional organization or trade association meeting.
704.806.8544 or firstname.lastname@example.org.
|"A coach may
be the guardian angel you need to rev up your career.”
– Money Magazine