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How to Market Effectively to Your Existing Customers

This workshop examines why is it important to market effectively to your existing customers.


There is ample evidence that focusing on your existing customers pays huge dividends. So why is it a lost art? Consider this:

  • According to the Harvard Business Review, increasing customer retention from 10% to 15% can double revenue.

  • The Customer Service Institute reports that it costs five times more to gain a new client than to keep an existing one.

Our discussion includes a look at the revenue and cost implications of focusing on your existing customer base. In addition the workshop offers methods to develop a contact management system to aid in the management of your communication with your existing customers.


Contact us for more details or to book us to present How to Market Effectively to Your Existing Customers at your next staff meeting, professional organization or trade association meeting.

704.806.8544 or


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