Books by Clarity Coaching’s Shawn Brodof

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Marketing 101 - A Shot of Espresso

Rejuvenate and jumpstart your marketing efforts. Dust off that old marketing plan or bring a blank sheet of paper. Prepare to be challenged and explore the true value you bring to the marketplace.


Discussion includes:

  • Back to basics and beyond.

  • A marketing self-assessment.

  • What is effective marketing?

  • New ways to market your business.

  • How to attract more clients or customers.

  • How to define your unique selling proposition.

  • The difference between features, benefits and overt benefits.

  • The importance of living in a niche.

Contact us for more details or to book us to present Marketing 101 - A Shot of Espresso at your next professional organizations or trade group meeting.

704.806.8544 or


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