ATTENTION BUSINESS OWNERS, ENTREPRENEURS AND SALES PROFESSIONALS:
You must protect your passion and enthusiasm for your mission/job/company/clients/customers at all costs.
Without passion and enthusiasm for your endeavor, your motivation and drive will deteriorate.
Without motivation and drive, you will lose focus.
Without focus, you are like a rudderless ship subject to outside forces.
Protect yourself from losing focus. Protect yourself from negativity. Refresh your memory as to why you initially got into the business you are in. If the fire and desire is gone, find something else to do that will reignite it.
Life is too short to spin your wheels for long periods of time and allow the rut to get deeper and deeper.