I recently contributed to a Carol Roth blog, 70 Unique Strategies to Land New Customers/Clients, where I offered the strategy to become a social media warrior. See my thoughts below:
I believe a steady, persistent, value-driven social media campaign where you consistently provide thought-provoking insights, tips, advice to your audience is both a unique AND unusual way to land new clients.
In and of itself, this is neither unique nor unusual but taken in its entirety – steady, persistent, value-driven, thought-provoking, advice – you will find it to be both. Most business owners will fall down on one of the four adjectives listed above, leaving an opportunity for a competitor who is willing to stay the course and execute their social media plan to take market share.