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Effective Networking

Because networking is an essential success element for business owners, entrepreneurs and sales professionals, let’s take a quick look at what effective networking IS and what it is NOT.

Effective networking is NOT:

  1. A short-term marketing strategy.
  2. About you.
  3. For handing out unsolicited business cards.
  4. About being interesting.
  5. About taking.

Effective networking IS:

  1. A long-term marketing strategy (with some short-term results)
  2. About them
  3. About being asked for your business card
  4. About being interested
  5. About giving

Happy Networking!

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