Because networking is an essential success element for business owners, entrepreneurs and sales professionals, let’s take a quick look at what effective networking IS and what it is NOT.
Effective networking is NOT:
- A short-term marketing strategy.
- About you.
- For handing out unsolicited business cards.
- About being interesting.
- About taking.
Effective networking IS:
- A long-term marketing strategy (with some short-term results)
- About them
- About being asked for your business card
- About being interested
- About giving