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Over the years, I noticed that many of the people I respect most maintain the habit of journaling. Some of them capture their thoughts in prayer journals while others use it as a diary of sorts. Personally, I started journaling about five years ago. I fill mine mostly with observations about life, work and [...] In a recent devotional, Kay Warren author of Choose Joy: Because Happiness Isn’t Enough, shared an interesting personality test that I would like to share with you. She calls it the Winnie the Pooh School of Personalities. Which one sounds like you? Tiggers: Tiggers are bouncy, flouncy, trouncy, pouncy, fun, fun, fun, fun, fun! [...] Recently I was in the market for a new laptop computer. I found what I was looking for on BestBuy.com. Everything was going swimmingly until I hit the button to choose the store location from which I would pick up my new purchase. I choose the location nearest my home and found out that [...] During a recent visit to a local Toastmaster meeting, I met a member who is being treated for Alzheimers. He was a bit forgetful during the Table Topics portion of the meeting but he got through it. I spoke to him briefly after the meeting and walked away inspired. Think about it: after death, [...] I am a former client of The Strategic Coach Program where I was enrolled for two years. The most significant thing I learned while attending the program was not to accept the status quo. They pounded in our head to think bigger and do more! All of that training came back to me in [...] Last year I wrote a blog post for my book, The Termite Effect, called “Never Stop Marketing“. I believe the message is worth dusting off for you today. In the post, I referenced an analogy that I heard: Marketing is like popping popcorn. When you cook popcorn in the microwave, [...] One of the golden rules of differentiating yourself from your competition is to purposefully address (in your marketing efforts) stereotypical objections people have to doing business with your industry. For example: Have you noticed the recent trend in residential real estate where the listing agent offers to buy your home if it does not [...] Have you ever wondered what happens when you put a customer on hold? A friend of mine shared the following story about a recent shopping experience that may prompt you to think differently about putting customers on hold. For many months, he had contemplated jumping back into a neglected hobby but he failed to [...] In addition to conveying an Overt Benefit and giving prospects a Real Reason to Believe, your marketing message must also be different from the competition – DRAMATICALLY different! If your product or service is similar to your competitors, it is a commodity. Commodities are primarily purchased based on price. If your product or service is [...] In my previous post, I discussed the first part of author Doug Hall’s three part formula for an effective marketing message – Overt Benefit. Today, I will review the second part – Real Reason to Believe (RRB). Once you communicate the overt benefits of your product or service, the next step is to communicate [...] |
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