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One of my favorite business books is Doug Hall’s JumpStart Your Business Brain. The book chronicles Hall’s comprehensive study of the effectiveness of marketing messages. He studied thousands of client groups, collected tens of thousands of data points and evaluated over a million customer reactions. He concluded that the most effective marketing messages have three [...] I have subscribed to Andy Stanley’s monthly Leadership podcast for several years now. Below are his Five Inescapable Truths of Culture. Leaders are responsible for and shape their organization’s culture whether they mean to or not. “Time in” erodes “awareness of”. The longer you are in the position of leadership, the less aware you are of [...] In Dale Carnegie’s How to Stop Worrying and Start Living, he references a poem called “Just for Today” by Sybil F. Partridge that had a profound impact on his life. I thought I would share it with you: Just for today I will be happy. This assumes what Abraham Lincoln said is true: ‘Most [...] I recently conducted a workshop called Marketing 101: A Shot of Espresso. It is designed to help business owners and entrepreneurs reevaluate their marketing efforts and provide them with ideas that they can implement for their business. During this particular session, I told the group that each day I make two, value-added posts to [...] Can the old “How-to-Eat-an-Elephant” adage be applied to achieving your goals? The answer is “absolutely yes“. The elephant adage advises one bite at a time. To reach your goals, I suggest that you focus on hitting singles. What do all great home run hitters have in common? They strike out a lot! That’s what [...] A fellow coach and friend, Kevin Thomas, recently posed a powerful question that I want to expand on. He asked, “Are you a passion booster or a passion buster?” When you look at your sphere of influence, which one describes you? Do you build people up or tear them down? Discourage or encourage? Do [...] I recently read an article on American Express OPEN Forum about leadership. They outlined four key attributes of leadership: Leaders make decisions Leaders meet and greet their people Leaders establish a common purpose Leaders teach After reading their list, I came to realize there are literally hundreds of attributes or characteristics that great leaders [...] If you were sitting on a beach armed only with a Smartphone or laptop and you could only spend one minute reading an email that contains the key performance indicators about your business, what would those indicators be? That is a difficult question for most business owners and entrepreneurs to answer off the top [...] Given the importance of customer retention outlined in Parts I and II, developing a strategy of renewed focus on your existing customers might be in order. According to Jay Abraham’s best-seller, Guerrilla Marketing, he argues that business owners should spend the majority of their marketing efforts on existing customers. Here’s how he breaks it [...] To continue our discussion about customer retention, let’s examine why it is often neglected. Do you suffer from Apathy-After-the-Sale Syndrome? It is a common affliction experienced by business owners and entrepreneurs. The primary symptom is a lack of interest in and focus on current customers. The cause of this ailment is due to our [...] |
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